I lead creative teams,
and I never stopped making.
Prompt Atelier is my studio. A place to build in the open — where motion, code and AI meet storytelling, and where I get to stay curious about the tools that are reshaping creative work.
Both sides of the work
I've spent fifteen-plus years in creative work — leading global teams for most of them — and I never handed off the making. My favourite place is the overlap: direction and strategy on one side; motion, code and AI production on the other.
I've made work for global brands, financial institutions, media and luxury clients — across design, film and video, animation and motion graphics, 3D and virtual production, generative art and AI-driven pipelines. The thread is the same everywhere: a clear story, made with care.
Prompt Atelier, in my own words
I started Prompt Atelier to find out what one curious person can make when AI is treated as a craft, not a shortcut. Every episode is a build in the open — an AI-hosted video, a Pixar-style podcast produced from a spreadsheet, a paper-collage explainer, a real-time 3D landing page, a dozen hand-coded generative studies.
It's my way of sitting with a question I find genuinely interesting: how do you keep taste, rigour and originality when the tools make everything fast and everyone has the same ones? The atelier is where I work that out — no team, no budget, just the tools, the prompts, and the finishing. The name carries the belief: an atelier isn't where things are produced, it's where they're finished.
Three things I bring to every build
The craft, first-hand
I still make the work — motion, design, code, AI production. Directing from inside the craft keeps me honest about what's hard, what's possible, and what's actually good.
Story & strategy
Every asset serves a story and a goal. I enjoy taking complex subjects and turning them into communication that's clear, human, and worth someone's attention.
Grace under constraints
Years in large, many-stakeholder organisations taught me how to ship ambitious creative inside real-world limits — deadlines, approvals, brand guardrails — without losing the spark.
What I've spent years making
The atelier's episodes rotate through these on purpose — each one is a craft I've practised professionally, not a tool I picked up last month.
Design & brand
Art direction, identity, layout and design systems — from a single hero asset to a full brand world, built in code where it helps, and made to stay coherent long after launch.
Video & film
Concept to delivery, from pre to post production. Executive films, campaign spots, event screens and social-first series — trained in digital filmmaking at NYFA, sharpened on real deadlines.
Animation & motion graphics
The craft I've practised longest. Kinetic type, explainer systems, title sequences, brand motion languages — and the thousand small easing decisions that make movement feel considered rather than busy.
3D & virtual production
Real-time scenes, product visualisation and virtual cameras — trained in virtual production at the NFTS and 3D animation at CG Spectrum, and increasingly blended with AI-generated footage.
Creative code
Generative art, WebGL and Canvas, programmatic video with Remotion — when an idea needs an engine rather than an edit, I build the engine.
AI production
The newest discipline and the fastest-moving: image, video and voice models folded into real, repeatable pipelines — with taste, consistency and finishing as the quality gate.
A career spent making things
Lead global multimedia creative for financial-services communications — design, video and animation across executive communications, campaigns, out-of-home and capital markets — championing creativity and AI-enabled workflows while leading a global team.
Led video, motion and digital production across global channels; built scalable systems and templates; introduced AI-assisted tooling. Social campaigns reached over a million viewers.
Led creative strategy and multimedia production for financial-services and luxury clients, running multidisciplinary teams across concurrent pipelines.
Developed digital storytelling and social-first campaigns for global financial-media audiences, and visual assets for brand and marketing.
Trained across disciplines
Strategy, design and code — the three legs the work stands on.
Strategy, narrative & global context — the backbone for storytelling in complex organisations.
Visual communication and brand strategy — the foundation of the hands-on creative practice.
Python, applied ML and AI tooling — what makes the code-and-automation side real.
Craft, and the code underneath it
Let's make it real
For creative leadership, AI production, or a build like the ones in this atelier — I'd love to hear from you.